Eaton Corporation's
electrical business (Canadian Operations) and Carl “Big
Dog” Spiering recharge the 2007 Ultimate Power Trip
 BURLINGTON,
ONTARIO (January 8, 2007) - Consistency was the key
to the success of the Ultimate Power Trip in 2006, and Eaton
Corporation's electrical business (Canadian Operations) has
announced drag racing personality Carl Spiering will be back
for 2007 flying the Eaton colors.
Spiering, driving the Eaton Supercharged Pro
Modified 1967 Chevrolet Camaro, finished the 2006 season in
seventh position in the IHRA eMax Nitro Jam™ Drag Racing
Series. Spiering was one of two competitors competing in the
full IHRA 2006 season to qualify at each event. He continues
to lead the chase for the 2007 Torco Race Fuels Pro Modified
Shootout that is to be contested at the Torco Racing Fuels
Northern Nationals, August 3 to 5, 2007, at US 131 Motorsports
Park in Martin Michigan.
The 42-year old driver from Jordan Station,
Ontario, known in racing circles as the “Big Dog,”
is quickly becoming one of the hottest Pro Modified racers
and engine builders (Engine Research & Development) on
the drag race circuit.
"We are very excited to start our sixth
full season supporting Carl Spiering and his racing operation,"
says Rob Conway, National Marketing Manager for Eaton’s
electrical business in Canada. “Carl and his team’s
performance on and off the track have been very rewarding
and Eaton is pleased to be back supporting Carl for another
new season.”
"There is no question that we've found
a successful marketing formula in a form of motorsport entertainment
that our customers have found extremely exciting,” added
Conway. “We continue to be overwhelmed by the support
of our Customers and Distributor Partners. Their involvement
and support in this major initiative is critical to its success."
Spiering believes his 2006 campaign in the
competitive IHRA Pro Modified division was successful. “Consistency
in qualifying, plus a stout and dependable engine program
were key factors to our performance in 2006,” he said.
“We really enjoy traveling and representing
Eaton and its customers loyal to the Cutler-Hammer and Powerware
brands. Our interaction with Eaton industry guests during
the racing program is something we all get a real charge out
of,” added Spiering. “These events seem to get
bigger and better and the guests turn into instant fans which
is inspiring for us.”
The Carl Spiering Motorsports Team, www.carlspiering.com
will participate at select IHRA (International Hot Rod Association),
PMRA (Pro Modified Racing Association) and WCPMA (West Coast
Pro Modified Association) events and venues, which will serve
the marketing needs of Eaton's electrical business.
Eaton would like to thank the IHRA, participating tracks,
volunteers, its Distributor Partners, along with all the customers
loyal to Cutler-Hammer and Powerware brand products for their
continued support.
 Eaton's
Electrical Business (Canadian Operations)
Eaton's electrical business is a global leader in electrical
control, power distribution, and industrial automation products
and services. Through advanced product development, world-class
manufacturing methods and global engineering services and
support, Eaton's electrical business provides customer driven
solutions under brand names such as Cutler-Hammer®, Powerware®,
Durant®, Heinemann®, Holec® and MEM®, which
globally serve the changing needs of the industrial, utility,
light commercial, residential, and OEM markets. Visit us at
www.eatonelectrical.ca
Eaton Corporation is a diversified industrial
manufacturer with 2005 sales of $11.1 billion. Eaton is a
global leader in electrical systems and components for power
quality, distribution, and control; fluid power systems and
services for industrial, mobile, and aircraft equipment; intelligent
truck drivetrain systems for safety and fuel economy; and
automotive engine air management systems, powertrain solutions
and specialty controls for performance, fuel economy, and
safety. Eaton has 60,000 employees and sells products to customers
in more than 125 countries. For more information, visit www.eaton.com
Engine Research & Development
Carl Spiering is the owner of ERD (Engine Research & Development),
a facility that features a state of the art Dynamic Test Systems
(DTS) dynamometer system that allows competition engines to
be developed, tested, and race ready. ERD’s reputation
is growing into one of the most popular engine suppliers on
the Pro Modified circuit, as well as other classes of drag
racing and forms of motorsports.
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